Dia de Muertos

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Catrina / Parade Queen Contest!

Kansas City On-Line

CONTEST STRUCTURE The Contest is a DIGITAL MASQUERADE CONTEST divided in two (2) qualifying stages.


1st Stage; Catrina creation photo-story

2nd Stage; Catrina Model video interview.


Enrollment fee $150.00. The enrollment fee is per each participating model, the payment can be in cash or credit card following the “Pay my fees” link. As a Makeup Artist you can team up with as many models as you want. If you do not have a model to team up with, you can be your own model.


Important dates:

  • Registration deadline: October 23, 2021.

  • Submission of photographs and video Interview: October 28, 2021.

  • Winners Announcement: November 3rd, 2021

  • Awards: November 6, 2021. Crowning, 2pm Main Stage.


To participate and make your experience pleasant, we ask you to read the following information thoroughly. Remember that the folklore and color of our celebration should be reflected in the Catrina creation.


Registration: Download the PDF file, fill the form up with your information and submit with proof of payment to 1303 Central Avenue, Kansas City, KS 66102 before end of day on October 23rd, 2021.


PLEASE NOTE: A minimum of 3 (three) Contestant Teams are required to be registered, for the Catrina /Parade Queen Contest to take place.


Registration Glossary:

  • Makeup Artist: The person creating the full Catrina design and conducting the production of the final piece.

  • Catrina Model: The person modeling the design and representing the team in the public, also the person who would be representing the Celebration as the Queen to the parade if crowned.

  • Contestant Team: Both the Makeup Artist and the Catrina Model together, including any other person who participates in the production of the Catrina design.


Digital Material Submission.

By October 28th, you will produce and submit 10 photographs and one video for presentation.



1 photograph of your Catrina in horizontal format, full body, from (approx.) 25ft distance.

3 photographs in vertical format, full frontal face at different angles.

2 photographs in vertical format of your model’s profile, 1 on each side.

3 photographs in vertical format of your model’s full body posing.

1 photograph of an artist and a made-up model together. Selfies are allowed when the Makeup Artist is the same as the model.


Your photos must be high resolution HD. Face photographs must be taken against neutral backgrounds, the full-body photographs may be compositions with a background or landscape according to the theme.


Your photographs should be in JPG format ONLY. Your files should be in the following format:

Name of makeup artist_name of model 1.jpg

Name of makeup artist_name of model 2.jpg etc.


Example: Panfilo Hernandez_Tomasita Pelayo Smith 1.jpg


Only photographs without retouching or editing will be accepted. Remember your images must be HD.


Video Interview: 

1 Video interview of the Catrina Model.

Catrina Models will take part in a simple but cultural related on-camera interview which will be based on the general knowledge of the Celebration. Catrina Models will receive questions from the judges panel and deliver recorded videos of their answers.


General video content: During the Catrina design production, the making of the Catrina should be video recorded, all Catrina Models should take the opportunity to do a catwalk style presentation and give a special message (speech) to the public of what it means to participate, showcasing their personality and public demeanor. This portion of the video can be edited. 

Specific video content: Our panel of professional judges will formulate a series of questions related to the Day of the Dead history and folklore. All models will receive a non-disclosed set of questions from the judges in a sealed envelope and will open it on camera. The models will read the questions out loud and answer the questions immediately after. No editing between the question and answer should be done


Digital Content Security.

File submission: You will send your files via www.wetransfer.com to catrinacontestKC@gmail.com


During the contest you cannot share your digital submission (pictures or video) on social media, but you can promote your participation. If you promote your participation, you will need to tag the contest webpage  


and use the following hashtags









And the Branding Key “I<3KCK”


The final work to be evaluated by the judges and seen by the public will be the digital material presented.

Age Limit/Single Division: No age limit is set for Catrina Models here forward. All Contestants Teams will compete in a single division/single title division.


1. Catrina Creation Photo Story.

Catrina Style Make-Up:  All Catrina designs should reflect our ethos in the choice of their Catrina makeup. Catrina Models will be required to wear full Cantrina decorative makeup, you can do makeup on face, neck and décolleté. Under NO CIRCUMSTANCES will half face Catrina make-up or foundation only be allowed. We would ask that all Catrina Designs exemplify the natural, pure, and wholesome beauty of the contestant.

Catrina Style Garments and Attire: The costumes must be according to the theme established by the tradition of the celebration. All Contestant teams will be required to purchase or produce their Day of the Dead Contest Garments. Gowns must be traditional Catrina floor length Garments with coordinating accessories.


Jewelry should be kept classic and elegant. All attire should be reflective of the style in all your choice of outfits, foremost the culture-appropriateness. Outfits can be custom made or purchased off the rack.


Tattoos and Piercings: If treated as part of the design creation, tattoos will be permitted as will be all other face, hair, and body decorations or piercings.

Allowed accessories; Hairstyles, headdresses, and head accessories are allowed. Contact lenses, eyelashes, cosmetic glitter, wigs, rhinestones, vintage hats, crowns, and tiaras with floral or other brocades.


Elements NOT allowed: Plastic Catrina, Halloween or Monster Masks.


2. Catrina model / Parade Queen.

Underage Notice. For security purposes, all Parents/Guardians of underage Catrina models MUST read the contents of this RULES AND REGULATION document thoroughly. Parental/Guardian consent form MUST be obtained BEFORE AGREEING to register your child for the contest. Adults will be contacted in advance to verify validity. An Adult will be required to accompany and escort Contestants younger than 18 years old to rehearsals, camps, training, events, and all Contest related activities.


Eligibility for Catrina Models: In consideration of inclusivity and tradition, race, creed, ethnicity, or gender have no bearing in the partaking of this pre-Hispanic celebration of life, therefore race, creed, ethnicity, or gender shall not be disqualifiers of any contestant at any given moment. However, to be eligible as a Catrina Model, Catrina Models must adhere to the following criteria:

  • Possess a bright and lovely personality and have excellent manners and social skills. Must also have charisma, elegance, poise, and a charming nature. Possess a bright, compassionate, caring, and genuine personality. Radiate a unique, divine, bright, and charming charismatic disposition. Have poise, elegance, excellent decorum, manners, and etiquette

  • Be an excellent conversationalist with complementing social skills

  • All Catrina Models up to 18 years old must have Parental/Guardian consent and permission before participating as Catrina Model. For security purposes, we will NOT entertain correspondence or inquiries from minors alone.

  • Catrina Models do not have to be a natural born female but must culturally accurately represent a Catrina female figure.

  • If the Catrina Model has had a criminal record, felony, or any conviction and has paid her/his debt to society, such a situation shall not be a factor for disqualification, however this record should be disclosed at the time of registration.

  • All Catrina Models should constantly demonstrate excellent moral character while participating, title holding and moving forward.

  • All Sponsorships (private or corporative) obtained prior to the contest enrollment will have to be registered, failure to do so will face disqualification.

  • All Catrina Models will be expected to stay in place for the full duration of all required activities/events.

  • Catrina Models should be in good health and of sound mind during all aspects of the Contest process.

  • Catrina Models should not be pregnant. If there is a change in circumstances, then the Catrina Model will contact the Day of the Dead production offices immediately to advise. Catrina Models understands that this may affect a change in her eligibility to compete or perform the requirements of participation during and after the Contest and would fall on the runner up to fulfil all responsibilities.

  • If the Catrina Model has willingly or unwillingly been exhibited nude or seminude in any public venue, media or channel being it digital or in likeness, before registration, such situation shall not be a factor for disqualification, however this record should be disclosed at the time of registration.

  • All Catrina Models will give consent and permission for Day of the Dead Catrina Contest/Parade Queen to televise, record or video produce all materials, media, use any portion or all the competition for promotional and branding purposes.

  • All Catrina Models will need to acknowledge that all rights from appearances, endorsements, speaking engagements, acting roles, etc. resulting from participating as a Catrina Models or Titleholder shall belong to the CABA/Day of the Dead Catrina Contest/Parade Queen.

  • All finalists of the Day of the Dead Catrina Contest/Parade Queen will be required to participate in all CABA events community and otherwise as requested.

  • All Catrina Models that are crowned/titleholders will be and remain under the understanding and agreement to, during their one-year reign in the capacity as a Day of the Dead Parade Queen/titleholder, that their professional public and social affairs in their role as Royalty can and will be organized by CABA, Central Area Betterment Association, Day of the Dead Celebration, Day of the Dead Parade and that each will be required to obtain written permission before undertaking any professional public and social presentation as well as any endorsements.


Name and Likeness: Catrina Models understand and give permission and consent for Catrina Model’s name, image, likeness, and voice to be used without charge for all marketing, advertising, publicity and/or commercial purposes and in the eventuality that you may appear on Digital Media or otherwise.


Nudity: Under no circumstances should Catrina Models engage or plan to engage in being photographed or video recorded nude or semi-nude nor appear in a publication, film, or digitally be reproduced, displayed, or expose via internet or otherwise during the Catrina Models participation or title holding period of responsibilities. If this has happened before registration, a notification of such material existence must be reported, failure to report this will be cause for elimination. The prior existence of these materials shall not be grounds for disqualification.

Behavior: Catrina Models MUST abide by the Rules and Regulations herein and should, at all times, display first-rate manners, etiquette and Day of the Dead spirit, inclusivity and sportsman-like behavior to all other contestants, finalist, judges, members of staff and all associated. Day of the Dead Celebration is a Cultural, family-orientated event and, UNDER NO CIRCUMSTANCES will any profanities, racially motivated comments, harassment, obscene or abusive language or gestures be permitted. This policy also extends to the family and supporters of all contestants. Any Catrina Models, family member or guest found to be displaying such conduct shall automatically disqualify the contestant or related contestant from the pageant without refund of Registration Fees.


Requirements for Contestant Teams

It will be mandatory for all Contestant Teams to adhere to the points below.


Contestant Teams will hold their title for a period of 1 (one) year and must be available to attend the next year’s Finals to crown the new winner/s.


Self-Promotion: It is important to promote yourself and the Catrina/Parade Queen Contest on all your social media outlets in a positive, inspirational, and uplifting way. Contestant Teams will need to like CABA’s Facebook, The Facebook event, Twitter, and Instagram accounts. Each Contestant Team will have the opportunity and capability to gain additional votes to their total by working on their marketing after your digital submission is published.


Participation Sponsorship: Contestant Teams are welcome to find Sponsors to assist them with funding participation fees and general cost. In fact, we actively encourage it! If you are able to access either family, friends or acquaintances who want to sponsor you, then this is great! You may also want to contact local businesses such as Supermarkets, Banks, Beauty salons, Hairdressers, Doctors’ offices, local shops or any other organization that you feel may be interested in sponsoring you. You can have either one sponsor or many who are ready to support your entry into the Contest. Participation Sponsorships will be recognized during the first stage of the Contest.


Social Network: All Contestant Teams are encouraged to use their social networking pages such as Facebook, Instagram, Twitter, and Tik-Tok to promote their entry into the Contest after the digital submission is published. As you will be representing the Day of the Dead Catrina/Parade Queen Contest, we would ask that you pay close attention to the comments, photographs, and messages that you are posting and that they are befitting your etiquette as a Contestant Team. If any contestant is found out to have inappropriate photographs, defamatory comments, or vial behavior then they will be immediately disqualified without reimbursement of Registration Fee and their title will be relinquished.


Ownership of Title: Contestant Team and winners will understand and acknowledge that your Day of the Dead Queen Title is owned and controlled by the Central Area Betterment Association.


Titleholders Responsibility: Contestant Teams agree that, if as a Titleholder, any of the Contestant Teams fail to operate or live up the expectation or do not conduct themselves commensurately with that expected of a Day of the Dead Contest Titleholder or adhere to the rules, regulations and terms or obligations hereof, that this will result in immediate disqualification as a Titleholder together with the immediate return of all prizes awarded, cash prizes and crown.


Falsified Information: Contestant Teams must not provide falsified information or falsify details on their Registration Form. If it is established that a Contestant Team has provided false information, then this will lead to immediate dismissal from the Contest and in the case of this situation happening to the Catrina Model/Queen Winner, the Contestant Team will be required to return all prizes awarded and these will be given to the 2nd Runner Up Team who is by default the successor to the Title.


Criminal Records: Contestant Team members should not have any criminal charges pending against them and should not, in any way, be engaged nor planning to engage in any activities that are or maybe characterized as dishonest, immoral, indecent, or illegal.


Accidents or Acts of Nature: “Day of the Dead Queen Contest”, Central Area Betterment Association nor any of its partners will be held responsible in the event that an act of nature or accident such as severe/bad weather or power failure causes the Contest to be canceled or postponed.


Marketing, Advertising, and Publicity: All Finalists Contestant Teams give permission for their name and likeness to be used in conjunction with any publicity to do with the Contest and agree to be interviewed by the press and associated media should the situation arise.


Events and Appearances: All Contestant Teams Titleholders (1st and Runners-Up) will be required to make special appearances scheduled and arranged by the Day of the Dead Contest Director for the Day of the Dead Celebration and other Central Area Betterment Association activities.


Valuables: It is imperative that all garments, valuables, and any personal property be brought to the pageant in a “Lockable” suitcase clearly marked with your name. The “Day of the Dead Catrina/Queen Contest” organization as well as the Central Area Betterment Association, will not be held responsible for any damage or loss of property that may arise. It is the sole responsibility of the Contestant Team to ensure that all valuables and garments are supervised throughout the day.


General: All rules can be changed by the Contest Directors and Organizers as deemed appropriate with immediate notification to the Contestants via Email within twenty-four (24) hours of the change taking place.


Final Selection Judging: The Judge Panel’s decision is final. By registering for the Day of the Dead Catrina/Parade Queen Contest, all Contestant Teams accept that the Judge Panel’s decision is full and final. In case of a tie in the content of scores, the judges will have a second round of scoring under which the winning Contestant Team will be determined.


Final Selection Scoring:

Scores will be based on the following:

Catrina Design, Makeup and Garment. 40%

Personal Misdemeanor and Public Persona 30%

On-Video Cultural Interview 30%


Contestant Team Awards:

The Day of the Dead Catrina/Parade Queen Contest will have:

1st Place Winner ($1,000.00 price)

2nd Place Runner-up ($500.00 price)

3rd Place Contestant ($300.00 price)


All Three participants will have a place in the Parade and Celebration.


For any representation scheduled by the CABA outside the, Day of the Dead Parade, Day of the Dead Celebration, the Central Area Betterment Association Annual Report Dinner and the Charro Gala, time and travel will be paid by the Central Area Betterment Association at a rate of $150.00 Dlls for production and $15.00 an hour for presentation.